GoldenCAN, a tool for Data Feed Integration into publisher websites has been operating for almost ten years now. Let’s take a closer look at this idea. How exciting are all these complementary tools for affiliate networks, used by the publishers and advertisers.
The idea behind GoldenCAN Store Integration and GoldenCAN Coupon Integration is adding advertiser’s offer onto publisher’s website with a single line of code.
Using GoldenCAN is free of charge, but it is definitely not gratuitous. The author came up with a way to make money through so-called shared link. For one in every four clicks on an offer, publisher ID in tracking link is replaced with GoldenCAN ID. This means, that 25% of the revenue generated by affiliate program on publisher website, goes to GoldenCAN.
This makes for a well hidden and quite steep price for using this tool. Nevertheless, this method corresponds very well with the idea of affiliate marketing itself (charges correlate directly with the effects).
Unfortunately, in Poland, very few advertisers offer Data Feed. Still, it’s an idea worth contemplating, and I believe that given some time, a similar tool shall become available.