Online shops share their product databases for promotional purposes. You can use XML files to match affiliate program ads with the content of your website, both thematically and visually. XML files generated in affiliate network allow unrestricted embedding of references to products on your website.
XML file contains data regarding particular features of a promoted product, like name, price or a picture. This data is stored in a defined form, which makes it easy to use on your website and to create links to a specific destination on advertiser’s website.
One of the advantages of using XML is that the information is automatically updated. Once you’ve included XML file in your website, system makes daily updates (e.g., regarding current offer and prices). This allows for the ads on your website to be constantly up to date. So, for example, price comparison websites using XML, can guarantee that the information they provide is never outdated. The situation is similar with websites on mobile phones. Once you generate XML file from the operators website (e.g. Play), the information on your own website will always be up to date, because all phone descriptions and prices will be updated automatically.
Generating XML files with offers from affiliate networks is recommended for more advanced publishers. Such a file can be linked to your database, to display text links to advertiser’s current offers. This requires skills on a webmaster level. Certainly, using this kind of ads increases effectiveness of affiliate programs, thus increasing the revenue.